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For the weapon in Nitrome Must Die, please see Gun (Nitrome Must Die)#Nitrome
For the real life location, please see Previous locations of Nitrome#Nitrome Limited

Nitrome Limited
Nitrome Demo logo

Type

Limited

Employees

12

Founders

Mat Annal / Heather Stancliffe

Based

London, England

Site URL

http://www.nitrome.com


Nitrome (Pronunciation below), officially registered in the United Kingdom as Nitrome Limited, is a small Flash game development studio based in London, England, and founded on August 10th 2004[1].

Nitrome was founded by Mat Annal and Heather Stancliffe but has now grown to have ten employees, helping with game development. Due to the small team and creativity of the group, new Flash games are released on regular basis (usually about two a month). The main income for the company is through advertising and licensing their games to larger Flash game websites.

The majority of Nitrome's productions are Flash browser games. From 2012, Nitrome has been making forays into Facebook games and smartphone mobile games.

All of their Flash games (except their advert games) can be played on Nitrome.com, their official website.

History

Early days (2004-2005)

Nitrome started up on August 10th 2004 and was founded by Heather Stancliffe and Mat Annal. The office at the time was the size of a bedroom. For income, they made advergames (games made to advertise a product), such as Vege-Mania Game. About 11 months after Nitrome was founded, a conversation about mobile phone games stemmed up between Heather and Mat.

Heather did not think it was such a good idea. After much persuasion, a mobile phone game finally went into production. Nitrome launched their site on April 5th 2005. Their mobile phone game Four Play was the only mobile phone game released. Chick Flick, Nitrome's first game in development, was abandoned due to lack of funding. Mat's brother, Jon joined the Nitrome team on May 20th 2005. Nitrome left the cellphone gaming business in 2005, and entered the browser flash games business.

Flash games (2006-2008)

Nitrome made a few advergames in 2005 before making their own games. Nitrome remade their site and released their first game Hot Air in 2005. They did not make much money off of it. Nitrome ported Chick Flick and released it on their site in 2006, after adding and removing features. Nitrome released several other game being sponsored by Miniclip, and also hired testers at first, but stopped.

Games took a long time to make at that time. Nitrome hired more people the in 2007 and took less time to make games. Nitrome made sequels to some of there games, and during that year MTV Arcade sponsored a few games. They released skins so players could personalize the site, and released more the next year.

Modern days (2008-2011)

With more people hired in 2008, this allowed Nitrome to make even more games in less time. Nitrome's games also had a story; Nitrome released several popular games in 2008. Nitrome released sequels in 2009 for games released the same year. Ice Breaker released in January 2009 was hugely popular and spawned two sequels. Twin Shot also gained popularity, and gaining a sequel.

Nitrome also tested out MochiCoins in Twin Shot 2. MochiCoins allowed players to buy coins and spend the coins on extra content in Twin Shot 2, or other MochiCoin games. Nitrome tried MochiCoins out on B.C. Bow Contest, but did not implement the software into any future games. In the end of December, Nitrome announced they would be on Facebook.

Nitrome made more games in 2010, but in the summer, between July and September, Nitrome experienced a problem which prevented blog posts to be posted, and during this time no games were released for two months, the second longest Nitrome has ever went without a game release. During the two month drought, Nitrome worked on making the iOS game Super Feed Me, but after noticing a drop in their revenue, they returned to making flash games.

A short time after this drought, Nitrome moved to central London. Nitrome released games in 2011 believed to have been "ported" from the Nitrome Enjoyment System. Nitrome in April began to post a blog post on every Weekday until the end of May. After this, Nitrome went back to there usual routine of posting only when there is Fan or New content, except they began posting a weekly Friday update informing fans of content that may or will be posted or released in the coming week. Nitrome had a big revamp on their website, called now "Nitrome.com 2.0", with a new feature for liking games and a huge aesthetic upgrade. They finally reached 100 games on November 23rd 2011, with the release of Nitrome Must Die.

Premium games (2012-present)

Nitrome announced in early 2012 the publishing of demos on their site, in order to get feedback for their posterior game releases, the first being Cheese Dreams 2 demo, released in March 30th.

On October 15 of the same year, Nitrome released a new project, this time a game that would be purchasable on Steam, though it had to pass the Greenlight phase, in which Steam players had to decide if they wanted the game to be available to purchase or not. A demo of the game was released, this game called Flightless.

They also announced in later 2012 the making of a brand new iOS game, Icebreaker: A Viking Voyage, which they released on June 20 2013 with publishing help from the Finnish entertainment company Rovio under their new publishing initiative, "Rovio Stars". However, Nitrome also worked on more games while they produced this fourth Icebreaker installment. 

In 2013, Nitrome made another big update to their website; in which the long-awaited accounts were released, in which players could store their game data and was well getting badges and avatars for their performance on games, and keeping in touch with other gamers with a friends list feature.

Premium content

Since Nitrome began, the majority of their content has been Flash based and free. However, at certain times, Nitrome has offered premium content. Starting 2012, Nitrome announced more premium content that was to be released.

Nitrome acknowledged that the reason premium services such as iPhone and Steam were started up were due to Nitrome getting less and less money from Flash games.

Mobile phone games

Nitrome originally started off as a small company that was to create games to be played on cellphones. Of the two started mobile phone games - Four Play, and Chick Flick - only one was released.

Four Play was released and criticized due to its slowness. Chick Flick were cancelled due to lack of funding, Nitrome abandoning the mobile version of Chick Flick and instead made the game in flash and released in for free. It was after Nitrome's short time in the mobile phone game business they shifted to Flash.

More mobile games were later released, for iOS and Android devices (see below sections).

MochiCoins

It was in 2009 that Nitrome began experimenting with MochiCoins, a service that allowed companies to sell premium in-game content. Nitrome first used this system in Twin Shot 2, offering an extra 50 levels and a cheats system. Nitrome later used this system in B.C. Bow Contest, in the form of purchasable arrows, and yet again, a purchasable cheat system.

Both MochiCoin supporting games also offered free content: Twin Shot 2 offered five free skins, and B.C. Bow Contests offered two free arrows. Nitrome eventually stopped using MochiCoins at the start of 2010. Prior to the release of MochiCoins, Nitrome stated how they would not be used in every game.

iOS

Starting in 2009, Nitrome announced the development of Super Feed Me. What was Nitrome's intended first iOS game that was said to be "coming soon" was slowly worked on. As Nitrome devoted more of their time to making Flash games than making premium games, Super Feed Me was not worked on a lot. The development of the game in September 2010 was cut short by Nitrome's realization of the drop in views to their site.

It was this that caused Nitrome to look for an iOS programmer before attempting to work more on Super Feed Me. It was in 2012 that Nitrome began to work on two other iOS games - Nitrome Touchy and Icebreaker: A Viking Voyage. Due to the taking up of Flightless and the two aforementioned iOS projects, Nitrome has to postpone Super Feed Me's development, much to their fans dismay.

Of the three iOS games, Nitrome Touchy and Icebreaker: A Viking Voyage are currently the only ones that have been released. Nitrome Touchy was released on October 31th 2012, and Icebreaker: A Viking Voyage was released on June 20th 2013. Nitrome has currently taken up a third "top secret" Nitrome iOS game, that is currently only 25% finished.

Android

Nitrome has currently only made one Android app, which is Nitrome Touchy, released on November 21st 2012. Nitrome has stated that they will make Icebreaker: A Viking Voyage Android-compatible as well[2].

Steam

Back in September 2011, Nitrome previewed an image of an upcoming Steam game, Flightless. Not much was revealed about it, other than its artist. A year passed since its announcement, with nothing revealed about it. It was on October 15th 2012 that Nitrome released the Flightless Demo and announced that the game was on Steam Greenlight. They also urged fans to vote for it via advertisements on their site and other methods.

Nitrome's logo has always been the letters N-I-T-R-O-M-E displayed in a slanted line. The colours of the letter vary depending on where the logo is seen. There is a different colour scheme and background for the Nitrome logo in all games' Startups.

The classic Nitrome logo was simply just pink and white letters, while the logo Nitrome used after the release of Nitrome.com.

2.0 revised the letters as bronze coloured (hues of yellow and orange).

In-game references

Nitrome has been referenced as a company in some of their games. In others, their website (nitrome.com) is shown as a level.

Square Meal

Square Meal has one level where all the wooden blocks are arranged to look like the word "Nitrome".

Bad Ice-Cream

A level design with the word "Nitrome" is also present in Bad Ice-Cream

Rainbogeddon

Rainbogeddon has a level where the walls have openings that resemble the letters: N,I,T,R,O,M,E,.,C,O,M. Or Nitrome.com, in the top it says NITRO and in the middle it says ME and at the bottom it says .COM.

Rgeddon NITROME
Nitrome's appearance in Rainbogeddon.
CandDAdded by CandD

Rubble Trouble Tokyo

On level 31, the player has to destroy a giant screen with a level of Off the Rails on it. Before the player starts the level, the boss notices the giant screen and mentions Nitrome, with Barry and Garryresponding by saying how "awesome" Nitrome is, and how they play their games.

Final Ninja Nitrome Reference
The Final Ninja reference

Nitrome Must Die

Nitrome appears as a ruthless game making company who oppress the employees by torturing them and making them finish projects in a small amount of time. This is seen by the content on the walls of some levels. Two friends - Austin Carter and Justin Bennet - go to destroy Nitrome, after being fed up with losing so much at their games. Nitrome's fictional work building, Nitrome Towers, also makes an appearance; having 100 floors.

Final Ninja

On level 10, the word "Nitrome" appears as a vertical neon sign.

The Glassworks

GW Cyborg

The newspaper that the cyborgs read has a heading title of "NITR", but is cut off. The full title is probably "NITROME".

Twin Shot 2

On level forty-one, the letters 'NITROME' are spelled out in grey blocks, via negative space.

Nitrome - Twin Shot 2
"Nitrome" spelled out in grey blocks
AyernamAdded by Ayernam

Skywire VIP Shuffle

Nitrome2
Nitrome in Skywire VIP Shuffle
Ian Lee0816Added by Ian Lee0816

The passengers in the last level of Skywire VIP Shuffle are employees from Nitrome.

Studio Location

Main article: Previous locations of Nitrome

Since starting up, Nitrome has moved their office multiple times. Currently, they are located in an office titled "Nitrome Limited". [3]

Name origin

Mat Annal stated in an interview[4] with Jay is Games that when he (Mat Annal) was creating Nitrome, he wanted to give the company a "made up name" so that mention of the name would mean only them (Nitrome) and so that they could get a dot com domain "that would rank highly in search engines under [the word Nitrome]".

Pronunciation

Nitrome is pronounced NIGH-trome[5]. The "N" in Nitrome is pronounced like the "n" in the word "none", and the letter "I" is pronounced exactly as the word "eye".

The letters "n" and "i" make up the first syllable of the word Nitrome, both letters pronounced as instructed in the above paragraph. The "t" of Nitrome is pronounced exactly as the "t" of the word "turned", while the "r" is pronounced exactly like the "r" in the word "run". The letter "o" is pronounced exactly like the "o" in the word "over", while the "m" is pronounced exactly like the "m" in "mud".

Although there is an "e" at the end of the word "Nitrome", the e is silent, thus, it is ignored in the pronunciation of the word "Nitrome". The correct pronunciation of Nitrome is spoken on the menu of Nitrome Must Die.

Staff

Nitrome has several staff which work on parts of games. A "-" means they have not left, as well as have not done work in a game before leaving. As of March 5th 2013, Nitrome has said that they have 12 employees [6].

Name Occupation Joined Left Debut Retirement
Mat Annal Pixel Artist, Founder 2004 - Hot Air -
Heather Stancliffe Programmer 2004 2010 Hot Air Tiny Castle
Lee Nicklen Musician 2005 2010 Hot Air Worm Food
Chris Jenkinson Tester 2005 2005 Hot Air Hot Air
Craig Annal Tester 2005 2005 Hot Air Hot Air
Matthew Crossland Tester 2005 2005 Hot Air Hot Air
Richard Bertram Tester 2005 2006 Hot Air Feed Me
Jon Annal Pixel artist 2006 - Hot Air -
Neal Singh Tester 2006 2006 Sandman Chick Flick
Pablo Wiedemann Tester 2006 2006 Chick Flick Chick Flick
Stephan Socki Tester 2006 2006 Sandman Sandman
Simon Hunter Pixel artist 2007 2009 Headcase Parasite (original content)
Chris Burt-Brown Programmer 2007 - Pest Control -
Aaron Steed Programmer 2007 - Magic Touch -
Markus Heinel Pixel artist 2008 - Toxic II -
Dave Cowen Musician 2008 - Knuckleheads -
Carl Trelfa Programmer 2009 2010 Flash Cat Cold Storage
Jay Smith Pixel artist 2010 2011 Blast RPG Mega Mash
Stefan Ählin Pixel artist 2010 - Fault Line -
Andrew Gardner Programmer 2010 2010 Cave Chaos Cave Chaos
Stuart Allen Programmer 2010 2010 Bullethead Bullethead
Ignat Zuk Programmer 2010 2011 Chisel Bad Ice-Cream
John Kennedy Programmer 2010 - Enemy 585 -
Martin Wörister Pixel artist 2011 - Stumped -
Giuseppe Longo Pixel Artist 2012 - Ice Beak -
Jack Website developer 2012

[citation needed]

- Does not work on games Does not work on games
Tom McQuillan Website developer 2012 - Does not work on games Does not work on games
Arthur Guibert iPhone programmer 2013 - Icebreaker: A Viking Voyage -
Marcin Zemblowski iPhone programmer 2013 - Icebreaker: A Viking Voyage -
Piotr Grodzki Tester 2013 - Icebreaker: A Viking Voyage -
Zuzuna Annal Tester 2013 - Icebreaker: A Viking Voyage -
Sarah Edwards Tester 2013 - Icebreaker: A Viking Voyage -
Veronica Galdieri Tester 2013 - Icebreaker: A Viking Voyage -

Awards

Site/Event Year Contest Prize Outcome
Edge 2011 The Friday Game: Best of 2011 The Endless Reliability Award Won[7]

External links

Trivia

  • A lot of Nitrome's game names are based of wordplay and insults, Four Play, Chick Flick, Square Meal, Headcase, Knuckleheads, Small Fry, and Numbskull for example.
  • Nitrome is commonly mispronounced NIT-roam. However, the pronunciation of Nitrome— NIGH-trome — is similar to a word with similar spelling— nichrome — which is pronounced as NIGH-chrome.
  • Most sound effects (alternatively known as Sound FX) Nitrome uses are used across many games.
  • If one is uploading a Nitrome video to Youtube, Youtube may suggest the uploader to add the tag "Nitrome (company)" to their tag box.

Notes

  1. 1.0 1.1 Nitrome blog: - Icebreaker: Glorious Gloves!Comment by Nitrome:
    Nitrome was founded on August 10th 2004.
  2. Nitrome blog post: Icebreaker Coming to Android!
  3. Nitrome.com - Contact - Building is identified as Nitrome Limited, also, on the map there is an arrow pointing to where the building is located, the arrow identifying the building as "Nitrome Limited"
  4. Jay is Games: Nitrome stylesheet and interview!
  5. This pronunciation is acknowledged as the correct pronunciation of Nitrome on the menu of Nitrome Must Die, with the vocal "Nitrome Must Die".
  6. Nitrome's Facebook page - Hi Nitromians!... | Facebook
  7. Nitrome blog: - Happy New Year Nitromians!
  8. Nitrome's Youtube page - Banner at the top (Google+ image next to Nitrome.com link)
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